Stood up the design department and its founding processes from scratch.
Led a team of 5 designers unifying the aerial platform with an acquired ground-capture product.
I've crafted experiences and brands for 20+ years, and I'm just getting warmed up. While my most recent work is behind lock and key, here are some of my older projects to get a sense from.
Built a tool from the ground up for farmers to make better agronomic and financial decisions
View case studyCross-platform experience design for issue creation and management
View case studyDesigned a chart creation and dashboard experience for business users
View case studyCreated a visual design language for an up-and-coming analytics startup
View case studyDesigned, tested and iterated on a fully responsive marketing website for the release of a new product
View case studyOver the years I've created icon sets for web, mobile and application projects alike.
View case studyAI is a superpower, not a replacement for deep thinking. As an ever-evolving tool, AI is able to broaden thinking and speed up the process, but always kept in check with design intuition + data.
Supplemental opinion and organization for research / problem synthesis
Explore wider and deeper before narrowing the solutions, at 3x speed
Build loops and artifacts that users can touch and use for quick validation
A second pair of eyes on results and analysis. Retro the project and work
The next leap isn't a smarter tool — it's a better team. Each designer leads a crew of specialized AI agents across research, brainstorming, iteration, development and shipping. You set the direction and make the calls; an orchestration layer routes the work and brings it back for your review.
Agents expand what one designer can explore and execute. Taste, judgment and accountability stay with the person.
Every agent works from the same design system, research repository and product data, so output stays on-brand and on-strategy.
Parallel agents compress the cycle from insight to shipped product, with a human checkpoint at every gate.
Coming to you from foggy San Francisco, my spare time is spent with my beautiful wife and 8 month old daughter, along with our 2 floofy cats and one-eyed dog. Besides a diaper change, I jump out of bed to bike ride through Golden Gate Park, hear live music, adventure to new hot springs, boulder a wall, and create delicious meals.
What keeps me at my desk is bringing new technologies to the underserved and compliance-heavy users that build, power and heal our world every day. Taking complex and often disparate workflows and bringing them together so users get the info and capabilities they need to keep moving forward is truly its own reward. As a mentor and collaborator, I love building and leading teams that can shape, scale and optimize the whole product experience, not just a single feature.